Katharina Regenthal

January 30, 2023, 10:32 am | Read time: 4 minutes

A light lavender shade will accompany us this year in all its facets and various areas. “Digital Lavender” was chosen as the trend color for 2023 by experts from the trend research company WGSN together with the color company “Coloro.” “Digital Lavender” is a mix of a vibrant lilac and a gentle lavender. myHOMEBOOK reveals how to integrate the trend color into your home and how versatile the tone is.

What’s Behind “Digital Lavender”

“Digital Lavender” represents wellness and an escape from the digital world, according to the trend research company WGSN. Experts are confident that relaxation and wellness will increasingly become a priority for consumers. “Digital Lavender” is meant to convey a sense of stability, well-being, and balance. The color is intended to evoke calm and serenity.

According to trend experts, the light lavender shade has been prevalent in young fashion for some time–and they expect “Digital Lavender” to spread further in 2023. They also anticipate that the color will be used particularly for mood lighting, household goods, and consumer electronics.

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“Digital Lavender” in the Home

The light lavender tone is very versatile–while it exudes calm on one hand, it also gives rooms a cheerful atmosphere. For this reason, “Digital Lavender” fits perfectly throughout the home. Whether on the wall, as a decorative element, textiles, or entire pieces of furniture, “Digital Lavender” brings joy!

Accessories

If you want to ease into the lavender tone, start with accessories in the matching color. Vases are particularly beautiful–both matte and translucent. The lavender also looks lovely in various shades–from light to dark, from gentle to vibrant, the tone can be combined uniformly.

Pillows, blankets, or decorative sculptures in the color immediately give the room a pleasant and calming, yet positive atmosphere. A rug in the tone–whether in the bedroom, living room, dining room, or even the children’s room–enhances the room visually.

Furniture

Those who are a bit bolder can also get a piece of furniture in “Digital Lavender.” Small poufs, fabric-covered armchairs, or even an entire sideboard are particularly beautiful. The color knows no bounds–if you like it, you can combine several pieces of furniture in the same color. However, the tone pairs especially well with wood.

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Wall Color

If you don’t want to get new furniture but still want to embrace the new trend color, simply paint the walls in “Digital Lavender.” One wall is enough, but even an entire room in the color doesn’t feel overwhelming, thanks to its light hue.

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How to Combine the Trend Color

The calming lavender tone can be wonderfully combined. It pairs particularly well with wooden furniture–this makes the color appear much warmer. If you want to highlight “Digital Lavender,” choose light or even dark tones in combination. In both variants, the lavender tone stands out without seeming out of place.

Less in focus, but still very striking, is the color in combination with other colors. A soft pastel yellow, a lovely peach tone, or a gentle blue–combined, it looks playful and modern. The Danish Pastel style, currently very trendy, thrives on these color combinations.

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Strong Resemblance to “Very Peri”

Anyone familiar with the trend colors of recent years may have noticed that “Digital Lavender” closely resembles Pantone’s color of the year 2022, “Very Peri.” Both also share the original idea of harmonizing the digital and real worlds. While WGSN and Coloro are focusing on this shade in 2023, Pantone is going bolder this year: With “Viva Magenta,” the color institute has chosen a vibrant, dark red as the trend color. Read more about it here.