October 31, 2023, 9:47 am | Read time: 3 minutes
To help make the cold and dark season especially cozy, Ikea has unveiled its winter collection. myHOMEBOOK took a closer look at the items.
Outside, it’s dark and cold–that’s typical of winter. It’s all the more important to make your home especially cozy and inviting, letting good cheer in. This seems to be the thought behind Swedish furniture giant Ikea’s new winter 2023 collection, which is homey, vibrant, and a bit rustic.
Ikea Focuses on Two Styles for Winter 2023
To kick off winter in terms of interior design, Ikea has chosen two different styles. One is cozy, rustic, somewhat playful, and almost traditional. The other is bold and colorful, which Ikea describes as modern and daring.
While the individual pieces differ in appearance, their functions remain the same. Both styles, along with their furniture and decor items, revolve around the theme of “keeping things organized.” Making space for all the beautiful things that turn a home into a place of joy–that’s how the furniture company describes it. The main goal is: no matter your preferred style, it’s always about feeling comfortable at home.
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Bold and Modern
Bold and modern–that’s how Ikea describes the style that aims to make winter 2023 anything but dreary. Red takes center stage. It’s a vibrant shade, almost fire-engine red. It’s not alarming at all–if anything, it positively brings vitality into your home.
Especially when combined with light tones like cream, beige, and white, along with natural materials, the red hue shines. According to Ikea, nature and modern art served as inspiration. In practice, this means striking red and black prints on pillow covers, woven poplar baskets, and shelves made of steel and aspen wood.
There are also large leaf patterns on bedding and curtains, a mix of colors and patterns on napkins, dish towels, and trays. All of this is grounded with materials like wood or jute. Handwoven baskets made of bamboo, poplar, or ornamental grass also make the cooler red tone feel homey.
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Country Style with a Certain Something
The previously mentioned handwoven baskets would also fit well into the other style Ikea has launched for winter 2023. This style is all about “country style with a certain something.” According to the furniture company, the inspiration came from the decor of traditional farmhouses in Sweden.
The focus is on warm colors like mustard yellow, carmine red, forest green, and Swedish blue. These are combined with rustic natural materials, earth tones, and white. The mix creates a particularly homey feel.
A floor lamp with a base that looks like turned wood, handcrafted baskets, and pillow covers with floral patterns–all of this feels especially inviting and cozy. A real eye-catcher is a blue cotton table runner. The floral pattern on the fabric strongly resembles traditional Swedish designs. This perfectly rounds off the country style.
