H&M Home's New Pantone Collection 2024 Reviewed

April 23, 2024, 12:48 pm | Read time: 3 minutes

H&M Home and the color institute Pantone have teamed up for the second time to design an interior collection. Once again, the focus is on colors—this time, it’s noticeably bolder. myHOMEBOOK editor Katharina Regenthal took a closer look at the collection in advance.

Design fans can rejoice, as color experts from Pantone and H&M Home designers have teamed up once again for a collaboration. The result is a vibrant collection that beautifully sets and decorates your dining table. As with the first “H&M Home loves Pantone” collection, there are two color worlds, and the focus remains on the power of color. The collection will be available starting April 25, 2024–online and in select stores.

Bright Color Splashes on the Dining Table

In 2024, the “H&M Home loves Pantone” collection is again divided into two color palettes. “Sweet & Juicy” includes a spicy red and a bold orange. The latter is said to evoke passion and excitement, according to H&M. The red, on the other hand, represents both love and anger.

The second color world is called “Zesty & Fresh.” It includes three shades: an apple green, a fresh lime green, and a bright yellow. The green tones are intended to lift the mood and provide a sense of balance, joy, and calmness, according to H&M. The motivating yellow stands for joy and happiness, reminiscent of the sun and triggering feelings of delight.

For the second collection with Pantone, the relationship between food, taste, and color was explored, explains Evelina Kravaev-Söderberg, Head of Design at H&M Home, on the website. They hope the collection with Pantone colors will be a bright addition to table decor, Kravaev-Söderberg continues. The colors are meant to make your mouth water.

H&M Home Pantone — The bright yellow is part of the “Zesty & Fresh” color world

The “H&M Home loves Pantone” Collection 2024 Reviewed

The “H&M Home loves Pantone” collection 2024 includes products that beautifully set the dining table. There are small and larger square plates, coasters, placemats, bowls, and vases. As with the first collaboration, there are also scented candles, where the container can be reused after burning down.

On April 25, 2024, the “H&M Home loves Pantone” collection will be launched–you can already view the products in the online shop. Prices are also marked there. At 7.99 euros, the smaller side plates are the cheapest–the most expensive product in the collection is the large serving bowl.

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There’s a Small Catch Again

Color is clearly the focus of the collection–yet not all products are available in all colors. As with the first collaboration with Pantone, H&M Home has again decided not to offer all products in all colors of the two palettes. For example, the placemats are only available in yellow and orange. The pedestal bowl, on the other hand, is only available in apple green and red. The serving bowls and vases also come in only two colors each. However, the coasters, plates, and candles are available in all colors.

This article is a machine translation of the original German version of MYHOMEBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@myhomebook.de.