March 15, 2024, 9:09 am | Read time: 5 minutes
If something goes viral online these days, it’s often a reliable indicator that it will sell well in real life too. This could be the case for Ikea’s new “Tesammans” collection. myHOMEBOOK author and interior designer Odett Schumann has taken a closer look at it. However, opinions in the editorial office are divided.
The new “Tesammans” collection from Ikea has been a topic of discussion online for weeks. However, the Swedish furniture giant will not release it until March 30. What makes the collection so special already? Just in time for spring, “Tesammans” arrives in a burst of colors. The Dutch design duo “Raw Color” is responsible for this. The collaboration combines Ikea’s furnishing expertise with the duo’s design language. Their focus on minimal forms, graphic lines, and bold colors is clearly evident. “Tesammans” is a limited collection that typically includes several pieces of furniture, textiles, and decorative items.
Color in Focus
The return of colors has been celebrated in interior design for some time. The popular Swedish furniture store is also joining the trend, but Ikea’s response is far from monochromatic. Instead, it features strong, harmonious combinations of several hues, giving the collection a particularly sophisticated twist.
“A color is never alone; color needs company,” explain Daniera ter Haar and Christoph Brach from the Dutch design studio. The duo chose a total of 15 different colors. In their work on “Tesammans,” it was important to them to balance saturated colors with soft, muted tones. Pairings were always combined so that the colors could enhance each other. “We find it exciting how different shades interact,” says the design team.
Also interesting: These are the color trends for spring 2024
Contrasting Combinations
The idea was to transform everyday items like a wall clock, cushions, or lampshades into something special. To achieve this, the designers combined bold with soft colors. The best example is the two-tone, round “Tesammans” side table, made of corrugated steel and a simple tabletop.
“We always look for colors that enhance each other,” says the design team. “For example, red next to pink appears tone-on-tone, but next to blue, it seems brighter and more contrasting. It’s like a recipe—you have to find the right balance to make an object shine!” The contrasting pairings of trays and tealight holders are equally harmonious.
Which Colors Shouldn’t Be Combined
Ikea’s New Releases for Winter 2023
A Collection and Its Practical Details
In addition to the clearly recognizable color highlights, the design of “Tesammans” is also characterized by its many clever details. The mobile storage element of the series proves to be an extremely practical everyday helper, especially in the bathroom, kitchen, or home office. Simply move it to where it’s needed. The piece of furniture can also be accessed from all four sides.
The previously mentioned red-pink side table not only serves as a simple surface but also reveals plenty of storage space inside. The collection also includes colorful glasses and a matching carafe, which can even be stacked to become a single product.
“Tesammans” Aims to Bring Color and Joy to Everyday Life
Considering that white is increasingly becoming the standard in interiors, Ikea and Raw Color aimed with “Tesammans” to encourage people to welcome more color and joy into their homes. After all, colors can significantly influence their immediate surroundings and ideally contribute to a positive sense of well-being in everyday life.
A Successful Collection with Harmonious Colors
“That ‘Tesammans’ is already going viral on social media weeks before its actual launch doesn’t surprise me. It’s a visually appealing collection with harmonious color pairings, hitting the market just in time for the start of spring. What a clever move by Ikea! Moreover, all the colors, especially for the German taste accustomed to natural tones, are neither too garishly colorful nor too dull. They are simple, practical everyday items that fit well into almost any home. In short, I’m also eyeing one or two pieces from the collection…”
More Color, but Not a Nursery!
“Even though I keep my own apartment in a more classic style, I love seeing colorful living styles on Instagram, TikTok, Pinterest, or, of course, in person. I particularly like the interior trend ‘Danish Pastel.’ Many colors are just fun! However, I believe it’s essential that, especially with wild color combinations, the various elements make a high-quality impression; otherwise, it quickly looks like a nursery. This is precisely the association the new Ikea collection evokes in me. I like the rollable side table and cushion covers the least, as the color combinations don’t appeal to me at all. I support ‘more courage for color,’ but in my opinion, the execution in the ‘Tesammans’ collection didn’t succeed.”